In an industry full of shysters, Debt Cutter are the good guys. ’We care because we’ve been there’ is their mantra (and their truth) and every part of the organisation is focussed about helping people get out of debt and back on their feet again. BLOKE were asked to help build their brand and differentiate themselves from the plethora of companies that ultimately just compound the problem.
BLOKE have completely redesigned the website with a much cleaner UX to help people navigate more easily to the help they need.
Daytime TV is dominated by people yelling at you. Johnny Debt allows us to show a little empathy while still having a very strong call to action.
